The fifth and final episode of ‘Valentino Rossi: The Doctor Series’; a collection of clips created to prize away some of the layers of one of the most famous and best-loved motorsport athletes of the modern age; a man that everybody sees everybody enjoys but perhaps few really know. ‘The Boss’ carries a double meaning.
Rossi is not only the top dog in the premier class of MotoGP and has existed in that sphere since 2000 but he also heads up a hefty business sprawl of merchandise and distribution. ‘VR46’ has a stylish and functional HQ near Tavullia and is the base for an enterprise that also looks after many other interests. We speak to the people running a busy parallel existence for Valentino and find out how the Italian is creating a legacy and an empire designed to last when the chequered flag has long since dropped.